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Riptide Kitchen Riptide Kitchen is a conceptual food truck brand that hooks people with the allure of fresh, coastal street food, only to reel them into a deeper message. From a distance, the truck’s bold visuals and enticing menu design suggest a trendy, feel-good dining experience. But as customers approach to order, they’re handed menus that feel oddly out of place. That’s when the twist hits: the dishes aren’t just themed around the ocean, they’re subtle reminders of how we, as humans, unknowingly consume microplastics daily. By blending bold aesthetics with satirical storytelling, Riptide Kitchen turns a casual street food moment into a confrontation with the uncomfortable truth of plastic pollution.
